Ishwar Sundararaman

The immediate steps after the sign-up fee are not explicitly detailed in the document. However, it does mention that the sign-up fee is adjusted into the project cost and treated as a design fee if they defect. Also, detailed technical drawings are prepared after the forty to fifty percent payment milestone.

The document states that heavy pre-sales are offered in exchange for the sign-up fee, which includes requirement calls, layouts, visuals, design presentation, budget discussions, and site visits. The next payment milestone is at forty to fifty percent, before which detailed technical drawings are not prepared.

The steps to do sales are: Immediate telesales follow-up (within five min), WhatsApp templates with website plus Google reviews, always asked for floorplan. Call cadence: within five min, then fifteen min, then one hour, then next morning - each with WhatsApp. Telesales needed to be confident, able to listen, not shy of following up, and okay working evenings/weekends. Meetings & Conversions: Offered a free three D design for one room - but only presented in person (no photos, emails, or WhatsApp sharing). Company policy. Bring family along. Before the meeting, conducted requirement sessions to align even husband and wife on visual preferences - avoided future design conflicts. Detailed presentations always started with layout plus visuals, noted changes, then discussed scope. Showed two prices: one for the designer look they'd just seen, one for the minimal move-in basic scope - helped them see value wasn't arbitrary. Walked through itemized line-by-line quotes with sizes, materials, specs. Showed standard MRP docs so pricing felt impartial, not based on their wallet. Used Trello to openly show how projects were tracked, including days delayed - showed professionalism over typical contractor chaos. Delay penalties: paid customer rent if project missed promised timeline. Ten-year warranty on fixed furniture, one-year on loose, tied back to branded materials (plywood, hardware) to show it wasn't empty words.

If customers aren't responding to your quotations, try these strategies: Encourage them to shop around to highlight the value you offer. Also, create urgency by emphasizing the unproductive nature of their unfinished home. Customers often don't buy the cheapest option but what feels safest, so focus on being the professional alternative to typical contractor chaos.

If you're just starting out, focus on trust hacks like using senior designer portfolios, offering factory tours, setting up coworking offices, and conducting site visits. Remember, customers prioritize feeling safe over finding the cheapest option, so position yourself as a professional alternative to typical contractors.

To generate leads, focus on mastering a single channel like Facebook and Instagram ads, showcasing completed projects and designer portfolios on your website, and partnering with senior designers to build trust early on.

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